Slab Square Hyre 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Ciutadella Slab' by Emtype Foundry, 'FF DIN Slab' by FontFont, 'Hefring Slab' by Inhouse Type, 'DIN Next Slab' by Monotype, and 'Pentay Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, collegiate, poster-ready, retro, impact, durability, heritage feel, headline emphasis, brand authority, chunky, blocky, compact, sturdy, high-impact.
A heavy, block-forward slab serif with thick, square-cut serifs and largely uniform stroke weight. Counters are compact and openings are relatively tight, giving the face a dense, ink-rich texture. Uppercase forms feel wide-shouldered and architectural, while the lowercase maintains a solid, utilitarian rhythm with strong verticals and short, firm serifs. Numerals match the same sturdy construction, with simple, bold shapes optimized for impact rather than delicacy.
Well-suited to bold headlines, poster typography, and signage where immediate legibility and presence matter. It also fits branding systems that want a sturdy, heritage-tinged voice—such as sports identity work, labels, and packaging that benefit from a strong, stamped look.
The overall tone is confident and no-nonsense, with a rugged, workmanlike presence. Its squared terminals and emphatic slabs lean toward vintage Americana and athletic/collegiate signaling, while still reading as modern and highly functional at display sizes.
This design appears intended to deliver maximum visual authority through thick slabs, compact counters, and a steady, upright structure. The goal is clear, high-impact communication with a distinctly robust, vintage-leaning character that holds up in large, attention-grabbing settings.
The strong serifs and compact interior spaces create a dark, even color that can feel commanding in headlines; at smaller sizes it will read best with generous tracking and leading to keep the texture from closing in. The glyph set shown maintains consistent weight and serif treatment across caps, lowercase, and figures, reinforcing a cohesive, poster-oriented voice.