Sans Normal Abgim 18 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: ui labels, infographics, branding, signage, editorial, modern, neutral, clean, technical, efficient, clarity, versatility, emphasis, modernization, readability, monolinear, oblique, open counters, high legibility, crisp.
This font is an oblique, monolinear sans with rounded construction and smooth, continuous curves. Strokes stay even and steady, with generous internal space in letters like C, O, e, and a, and generally open apertures that keep forms readable. Proportions feel upright in structure but consistently slanted, with a relatively large lowercase presence and clear, simple terminals. Numerals follow the same streamlined logic, with rounded bowls and straightforward joins that maintain a cohesive rhythm across text.
It works well for interface labeling, charts, and informational graphics where clarity and compact emphasis are useful. The oblique stance also suits modern branding systems, promotional headers, and short editorial callouts, and it can serve as a clean, contemporary option for signage and wayfinding at moderate sizes.
The overall tone is modern and matter-of-fact, with a calm, utilitarian voice. Its steady slant adds motion and emphasis without becoming expressive or decorative, giving it a contemporary, efficient feel.
The design appears intended to provide a straightforward, contemporary oblique sans optimized for clarity and consistent rhythm. Its rounded, low-contrast construction suggests a focus on neutral versatility and reliable readability rather than stylized personality.
Curves are smooth and fairly geometric, while diagonals (such as in V, W, and y) remain clean and direct, supporting a crisp texture in lines of text. Spacing appears comfortable and even in the sample, producing a consistent gray value suitable for continuous reading at larger and medium sizes.