Sans Superellipse Upza 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, blocky, retro, friendly, punchy, impact, friendliness, geometricity, distinctiveness, legibility, rounded, soft corners, bulky, compact, poster-ready.
A heavy, wide sans with rounded-rectangle construction and soft corners throughout. Curves are squarish and superelliptical, with broad strokes, small counters, and a generally compact interior space that makes the letters feel dense and powerful. Terminals are blunt and smoothly finished, and the overall rhythm is steady and geometric rather than calligraphic. The lowercase shows a single-storey a and g, a sturdy, straight-sided n/m, and a short, sturdy t; figures are equally massive with simple, open forms and flat, stable horizontals.
Best suited to large-scale typography where its mass and rounded geometry can read clearly: headlines, posters, brand marks, packaging, and bold signage. It can also work for short, high-impact UI labels or social graphics, but its dense counters make it less ideal for long passages at smaller sizes.
The tone is bold and approachable, combining a toy-like softness with an assertive, billboard presence. Its rounded geometry reads friendly and contemporary, while the chunky proportions bring a slightly retro, display-oriented attitude.
The design appears intended to deliver maximum impact with a friendly, geometric voice—pairing wide proportions and rounded-rectangle letterforms to create a distinctive, highly recognizable display texture.
Several characters emphasize squared bowls and rectangular counters (notably in B, D, P, R, and 8), reinforcing a cohesive rounded-box motif. In text, spacing and weight create strong word shapes and high visual impact, with punctuation matching the same solid, rounded construction.