Serif Normal Ugmav 1 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: fashion, magazines, headlines, branding, invitations, refined, editorial, elegant, airy, classical, luxury, display, refinement, precision, hairline, didone-like, delicate, crisp, calligraphic.
A very delicate serif with hairline-thin strokes and pronounced thick–thin modulation, creating a crisp, high-fashion texture. Serifs are fine and sharply finished, with tapered terminals and a generally vertical, composed stance. Curves are smooth and spacious, with generous counters and a light overall color; round forms stay open and graceful, while joins and diagonals remain clean and controlled. Numerals match the airy refinement, with slender stems and flowing curves that keep the set visually consistent.
Well suited to fashion and beauty layouts, magazine headlines, and premium branding where a refined, high-contrast serif is desired. It can work for short editorial passages, pull quotes, and invitations when printed or rendered large enough to preserve its fine details. Use ample tracking and strong tonal contrast to maintain clarity.
The typeface projects refinement and restraint, leaning toward a luxury/editorial tone rather than a utilitarian one. Its lightness and contrast create a sense of sophistication and precision, suited to designs that want elegance without ornament.
The design appears intended as a modern, high-contrast serif that emphasizes elegance through minimal stroke weight and precise finishing. Its proportions and detailing suggest a focus on display-forward typography that can also extend into carefully set editorial text.
At text sizes the hairline features can appear fragile, so the design reads best when given enough size, contrast, and breathing room. The uppercase has a particularly statuesque presence, making it effective for prominent display settings and carefully spaced typography.