Slab Normal Ogla 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Henriette' by Typejockeys (names referenced only for comparison).
Keywords: body text, editorial, book layout, newsletters, reports, sturdy, trustworthy, classic, institutional, readability, durability, print tradition, utility, bracketed serifs, robust, ink-trap hint, texty, open counters.
A sturdy slab-serif with bracketed, rectangular terminals and a steady, workmanlike rhythm. Strokes are moderately contrasted and largely vertical, with broad, flat serifs that stay prominent without turning blocky. Counters are open and round forms read smoothly; joins and curves show slight tapering that keeps the texture from feeling mechanical. The lowercase is compact and readable, with a single-storey g and a looped descender on q; numerals are clear and fairly traditional with noticeable curves and sturdy feet.
This face is a strong choice for long-form reading in books, magazines, and newsletters, as well as reports and other document-centric design. It can also handle headings and pull quotes where a classic slab voice is wanted without sacrificing legibility.
The overall tone is dependable and familiar, evoking traditional print typography and utilitarian signage. It feels confident and grounded rather than delicate, making it well-suited to straightforward communication where clarity and authority are desired.
The design appears intended as a practical slab serif for everyday typography: stable proportions, clear letterforms, and a consistent texture aimed at reliable text setting across print-like contexts, with enough personality in the serifs to add presence without becoming decorative.
The serif shapes and subtle bracketing help paragraphs hold together with an even color, while the capitals carry a dignified, headline-ready presence. Spacing and proportions look balanced for continuous reading, with enough firmness in the terminals to keep letterforms distinct at smaller sizes.