Sans Normal Uhgub 3 is a bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, display ui, friendly, modern, playful, techy, confident, impact, approachability, clarity, modernity, brand voice, rounded, geometric, soft-cornered, monolinear, clean.
A heavy, rounded sans with geometric construction and broad proportions. Curves are smooth and generously radiused, while terminals tend to finish with clean, squared-off ends rather than tapers. Counters are open and mostly circular/elliptical, giving letters a buoyant, inflated feel; the lowercase maintains a high x-height and compact ascenders/descenders for dense, headline-friendly texture. Numerals are similarly wide and sturdy, with simple, uncluttered forms and stable baselines that read clearly at large sizes.
Best suited to display settings where its width and weight can be an asset: headlines, posters, brand marks, packaging, and bold UI moments such as hero banners or navigation labels. It also works well for short blocks of text or slogans where a friendly, modern tone is desired.
The overall tone is upbeat and approachable, combining a contemporary geometric clarity with a slightly playful softness. Its wide stance and rounded shapes feel confident and friendly, lending a lively, modern voice that can skew tech-forward without becoming cold.
The design appears intended to deliver a robust, attention-grabbing sans with rounded, geometric shapes that stay clean and readable while projecting warmth and personality. Its proportions and high x-height suggest a focus on impactful display typography with strong presence in contemporary branding contexts.
Round letters like O/C/G and the bowls in B/P/R emphasize near-circular geometry, while straight-sided forms (E/F/H/I/L) provide a crisp counterbalance. The rhythm is bold and even, with consistent stroke weight and clear internal spaces that help maintain legibility despite the heavy build.