Sans Normal Asmoh 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Halifax' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'Provan' and 'Provan Formal' by Matteson Typographics, and 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, utilitarian, versatility, clarity, modernity, neutrality, systematic, geometric, monoline, open apertures, even rhythm, crisp.
This typeface is a clean, monoline sans with geometric underpinnings and smooth, circular bowls. Strokes are evenly weighted with minimal modulation, and terminals are mostly straight and blunt, giving a crisp, contemporary edge. Uppercase forms are simple and well-proportioned, while lowercase relies on single-storey shapes (notably the a and g) that keep the texture straightforward and uncluttered. Curves are generous and counters are open, producing a clear, even rhythm in text.
It should perform well in user interfaces, dashboards, and product copy where clarity and consistent rhythm matter. The clean geometry and open counters also make it a solid choice for wayfinding and signage, as well as contemporary branding and general-purpose editorial or presentation typography.
The overall tone is neutral and modern, with a friendly clarity that feels practical rather than expressive. Its restrained geometry and lack of ornament read as straightforward and dependable, suited to information-forward design.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern, geometric feel. By using simple constructions and open forms, it aims to stay legible across a range of sizes and contexts without drawing attention away from the content.
Round letters (O, Q, o, 0) are notably circular and consistent, helping the face feel cohesive and systematic. The numeral set appears plain and functional with clear silhouettes, matching the no-nonsense character of the letters.