Sans Normal Segoh 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app screens, editorial, education, packaging, friendly, casual, approachable, playful, relaxed, warm legibility, everyday text, soft branding, human tone, rounded, soft terminals, open counters, monoline, humanist.
A rounded, monoline sans with soft, slightly irregular curves and gently tapered joins that keep the texture lively without feeling messy. Counters are open and generously shaped, with circular/oval construction most evident in O/Q and the numerals. Terminals often end in rounded or subtly flattened cuts, giving stems and arms a softened, almost hand-drawn finish. Uppercase proportions are clean and simple, while the lowercase introduces more personality through single-storey forms and slightly buoyant curves, producing an easy, readable rhythm in text.
Works well for user interfaces, app and web copy, and general editorial text where a friendly voice and clear letterforms are desired. It can also suit educational materials and consumer packaging/labels that benefit from an approachable, non-technical tone, especially at small-to-medium sizes.
The overall tone is warm and informal, with a friendly, unpretentious character that reads as contemporary and human. Its rounded construction and soft endings reduce severity, making it feel welcoming and slightly playful while remaining clear in continuous reading.
Likely designed to provide a versatile everyday sans with added warmth and personality through rounded forms and softened terminals. The intent appears to balance legibility with a gently playful, human feel suitable for modern brand communication and comfortable reading.
The figure set appears straightforward and highly legible, with rounded bowls and consistent stroke behavior that matches the letters. Spacing in the sample text looks even, and the word shapes stay coherent thanks to open apertures and simple, familiar forms.