Sans Normal Dugeh 12 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, editorial, presentations, packaging, modern, friendly, clean, neutral, open, high legibility, contemporary branding, neutral tone, clarity, rounded, geometric, airy, spacious, minimal.
A clean sans with broad proportions and generous internal space, built from smooth, circular curves and straight strokes. Strokes are even and calm, with soft transitions at joins and rounded counters that stay open at text sizes. The lowercase is simple and contemporary, with a single-storey “a” and “g,” and straightforward, largely unmodulated shapes throughout. Figures are similarly open and rounded, with a plain, readable construction that matches the letterforms.
It suits interface typography, dashboards, and wayfinding where clarity and quick recognition matter, and it also works well for editorial layouts and presentation decks that benefit from an open, modern texture. The wide stance can be useful for branding, packaging, and headlines when you want a calm, contemporary presence without sharp or decorative details.
The overall tone is modern and approachable, with an easygoing, non-assertive voice. Its spacious rhythm and rounded geometry feel friendly and contemporary rather than technical or formal.
The font appears intended as a contemporary, highly legible sans that emphasizes openness and neutrality, using rounded geometric construction to maintain a friendly character. Its proportions and consistent stroke behavior suggest a focus on clarity and a smooth, modern reading rhythm across both display and text contexts.
The design reads especially well in longer lines due to its open apertures and generous spacing; the wide set gives it a distinctive, relaxed texture. The capital forms feel clean and architectural, while the lowercase maintains a simple, familiar structure suited to continuous reading.