Sans Faceted Asta 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Ultimatum MFV' by Comicraft, 'PODIUM Sharp' by Machalski, 'Beachwood' by Swell Type, 'FTY Galactic VanGuardian' by The Fontry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, team apparel, packaging labels, athletic, industrial, authoritative, retro, tough, impact, ruggedness, clarity, uniformity, octagonal, chamfered, blocky, compact, high-impact.
A heavy, block-built display face with squared proportions and consistent faceted corner cuts that substitute for curves. Strokes are uniform and dense, with tight counters and angular apertures that keep the silhouette crisp at large sizes. Terminals are flat and sharply chamfered, producing an octagonal, sign-like rhythm across capitals, lowercase, and figures. Overall spacing reads compact and sturdy, emphasizing mass and edge definition over delicacy.
Best suited for headlines and short blocks of copy where its heavy weight and angular facets can read cleanly—posters, sports identities, team apparel graphics, and bold packaging labels. It also works well for numbers in contexts like jerseys, scoreboard-style layouts, and large-format wayfinding or signage where a hard, compact silhouette is advantageous.
The font projects a tough, no-nonsense tone with strong athletic and industrial associations. Its sharp facets and dense color feel assertive and utilitarian, suggesting strength, competition, and rugged durability. The geometry also adds a slightly retro, varsity-adjacent flavor without becoming ornamental.
The design appears intended to deliver maximum impact through dense strokes and a systematic faceted geometry, creating a sturdy, engineered look that stays consistent across the character set. It prioritizes strong silhouettes and edge-driven forms for attention-grabbing display typography.
Lowercase forms mirror the same faceted construction as the capitals, helping maintain a consistent texture in mixed-case text. Numerals share the same angular corner treatment, supporting cohesive use in scorelines or numbering systems where hard-edged clarity is desired.