Sans Faceted Asgu 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ramsey' by Associated Typographics, 'Kairos Sans' by Monotype, and 'Bringas' by Novitype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel graphics, logos, assertive, athletic, industrial, retro, impact, ruggedness, sporty branding, geometric consistency, chamfered, blocky, angular, compact, sturdy.
A heavy, block-built display face with crisp chamfered corners that replace curves with flat planes. Strokes are consistently thick and predominantly straight, with octagonal counters in round letters like O and 0 and clipped terminals throughout. Proportions are compact with tight interior spaces and broad, stable horizontals; lowercase forms are robust and simplified, with squared bowls and a sturdy, vertical rhythm. Numerals match the caps in weight and geometry, keeping the same faceted silhouette for strong set consistency.
Best suited to large-scale applications where its angular silhouettes can carry impact: headlines, posters, team or sports-themed branding, apparel graphics, and compact logos/wordmarks. It can also work for short UI labels or packaging callouts when set with enough tracking to prevent dark spots.
The overall tone is tough and energetic, with a sporty, no-nonsense presence. Its faceted construction and dense weight give it a utilitarian, engineered feel that reads as bold, competitive, and slightly retro.
The design appears intended to deliver maximum visual punch through simplified, geometric letterforms and consistent corner faceting. By turning curves into planar cuts, it aims for a rugged, modern-industrial look that holds together in bold, attention-first typography.
The heavy weight and tight counters make fine details secondary to silhouette, so readability improves with generous sizing and spacing. The distinctive chamfering is a defining motif that stays consistent across caps, lowercase, and figures, giving words a uniform, badge-like texture.