Sans Normal Ogba 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modern branding, strong presence, simple geometry, geometric, blocky, clean, sturdy, compact counters.
A heavy, geometric sans with broad proportions, uniform stroke weight, and smooth, rounded curves. Letterforms are built from simple circular and rectangular shapes, with generous caps and sturdy lowercase. Counters are relatively compact, apertures are fairly tight, and terminals are cleanly cut, producing dense, high-impact silhouettes. Spacing appears even and stable, with a consistent rhythm across uppercase, lowercase, and numerals.
Best suited for display settings where impact is key: headlines, posters, brand marks, packaging, and short-form copy that needs to stand out. The heavy weight and compact internal spaces favor larger sizes and high-contrast layouts, making it effective for signage and bold editorial callouts.
The overall tone is bold and matter-of-fact, projecting confidence and approachability rather than delicacy. Its simplified geometry and dense texture feel contemporary and utilitarian, with an energetic, attention-grabbing presence suited to assertive messaging.
The design appears intended to deliver a strong, contemporary sans voice with simple geometric construction and maximum visual presence. It prioritizes clarity at a glance and a solid, dependable texture for modern branding and prominent display typography.
Uppercase forms read as solid and architectural, while lowercase maintains a clear, modern structure with a functional, no-nonsense look. Numerals match the same robust construction, maintaining consistent weight and width relationships for a cohesive set.