Sans Normal Dirot 7 is a light, wide, low contrast, reverse italic, normal x-height font.
Keywords: ui text, branding, headlines, packaging, posters, modern, friendly, airy, casual, techy, clarity, modernity, approachability, motion, rounded, monoline, open apertures, oblique, geometric.
A clean, monoline sans with a gentle oblique slant that gives the forms forward motion. Letter construction leans geometric with round counters and smooth curves, while terminals are mostly straight-cut and crisp. Proportions are on the generous side with broad capitals and open lowercase shapes; counters stay clear and uncluttered, supporting a bright, even rhythm in text. Numerals follow the same rounded, straightforward logic, with simple, legible forms and minimal stylistic fuss.
Works well for interface text, product branding, and contemporary editorial layouts where a clear, uncluttered sans is needed but a strictly upright tone would feel too static. The oblique rhythm helps in headlines, callouts, and posters, while the open counters keep paragraphs readable at moderate sizes.
The overall tone feels modern and approachable, combining a contemporary, tech-adjacent cleanliness with a relaxed, conversational slant. Its roundness and openness read friendly rather than formal, making it feel light on its feet and easygoing in longer passages.
Likely designed to deliver a contemporary geometric sans voice with a built-in sense of motion, balancing clarity and warmth. The aim appears to be broad usability—especially in digital and brand contexts—while keeping the personality subtle and polished.
The slanted stance is consistent across upper- and lowercase, helping headings and pull quotes feel dynamic without becoming overly expressive. Curved letters like O, C, and G emphasize smooth circular geometry, while diagonals (V, W, X, Y) add a lively, energetic texture.