Sans Normal Logod 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., and 'Departura' by Nasir Udin (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, punchy, confident, urgent, modern, impact, speed, emphasis, branding, display, oblique, compact, blocky, rounded, dense.
A heavy, oblique sans with dense letterforms and broad, low-contrast strokes. Curves are built from rounded, slightly squared-off shapes, while terminals are clean and largely unadorned, giving the alphabet a sturdy, engineered feel. Counters are relatively tight and the overall spacing reads compact, creating a solid, dark typographic color that holds together well in short bursts of text. The numerals match the weight and slant, with simple, bold silhouettes and minimal detailing.
This style is well suited to headlines, posters, and large-scale promotional typography where boldness and immediacy matter. It can work effectively for sports branding, event graphics, packaging callouts, and punchy UI or signage moments where quick recognition is more important than long-form reading comfort.
The overall tone is assertive and energetic, with a forward-leaning motion that suggests speed and impact. It feels contemporary and functional, leaning toward a sporty, promotional voice rather than a quiet editorial one.
The design appears intended to deliver maximum impact with a compact, forward-leaning stance, pairing strong mass with simple construction for clear, high-energy display use. Its consistent geometry and restrained detailing suggest a focus on versatility in branding and attention-grabbing messaging.
The slant is consistent across caps, lowercase, and figures, producing a strong directional rhythm. Round letters like O/C/G maintain a sturdy, slightly compressed look, and diagonals in letters such as A, V, W, and Z reinforce the dynamic, action-oriented texture.