Sans Normal Dogaj 12 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Mosafin' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, presentations, clean, modern, friendly, neutral, minimal, legibility, neutrality, versatility, clarity, open apertures, rounded terminals, generous spacing, humanist.
A clean sans with gently rounded curves and a straightforward, even rhythm. Strokes stay consistent with minimal contrast, while counters are open and fairly large, supporting clarity. Proportions feel slightly expanded with comfortable sidebearings, and the lowercase shows simple, unembellished construction with rounded shoulders and soft terminal finishes. Numerals are plain and readable, matching the overall calm, utilitarian geometry.
This face suits user interfaces, product copy, and general-purpose reading where a steady, unobtrusive texture is preferred. It also works well for editorial layouts and presentations that need a contemporary, clear sans with a relaxed, open feel.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded shapes and open forms. It feels practical and approachable rather than technical or decorative, keeping attention on content.
The design appears intended as a versatile, everyday sans prioritizing legibility and an even typographic color, using open counters and softened curves to stay readable and approachable across a range of sizes.
In text, the type maintains a smooth texture with few sharp joins, and the open apertures help reduce visual clogging at smaller sizes. The spacing and broad forms give it an airy presence that can feel less compact than more condensed sans designs.