Sans Normal Dubab 12 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Corbert Wide' by The Northern Block (names referenced only for comparison).
Keywords: ui text, headlines, wayfinding, branding, posters, modern, minimal, clean, neutral, technical, clarity, modernity, neutrality, systematic design, display emphasis, open apertures, geometric, monolinear, rounded terminals, generous spacing.
This typeface has a monolinear, geometric construction with round bowls and smooth, even curves. Capitals are broad and open, with simple straight-sided forms (notably in E, F, and T) and wide circular shapes (O, Q) that keep counters spacious. Lowercase forms are similarly pared back, using clean joins and rounded terminals; the single-storey a and g and the straightforward, vertical-stem rhythm contribute to a calm, contemporary texture. Numerals follow the same restrained logic, with clear, open shapes and minimal modulation.
It performs well in UI and product contexts where a clean, contemporary voice is needed, and it also suits large-format headlines and posters thanks to its broad proportions and open counters. The straightforward shapes and generous spacing can support signage and wayfinding applications where quick recognition matters.
The overall tone is modern and matter-of-fact, with a quiet neutrality suited to contemporary branding and interface work. Its wide, airy proportions and uncluttered letterforms feel approachable without becoming playful, giving it a polished, engineered sensibility.
The design intent reads as a streamlined, geometric sans aimed at clarity and modernity, prioritizing even rhythm, open forms, and reduced stylistic noise. It appears built to stay neutral and highly legible while offering a distinctive wide stance for display-forward typography.
Spacing appears generous and consistent, helping the wide forms remain legible in running text. The design favors simple construction over calligraphic nuance, keeping details minimal and counters open for clarity.