Sans Normal Urlun 3 is a light, very wide, high contrast, italic, normal x-height font.
Keywords: editorial, headlines, magazines, branding, posters, elegant, refined, airy, contemporary, elegance, motion, refinement, editorial voice, calligraphic, brisk, angular, crisp, graceful.
A slanted, high-contrast design with thin hairlines and sharper, heavier main strokes that create a crisp, fast rhythm. Forms are open and generously proportioned, with rounded bowls that feel stretched horizontally and counters that stay clear in text. Terminals tend to be tapered and blade-like rather than blunt, and joins show a subtle calligraphic logic that gives the outlines a lively, drawn quality. Numerals follow the same contrast and slant, with smooth curves and delicate entry/exit strokes that keep the overall color light on the page.
Well suited to magazine typography, editorial layouts, and headline or subhead work where a refined, fashion-forward voice is desired. It can also support branding and packaging that benefits from a light, upscale texture, especially in larger sizes and high-quality print or high-resolution digital settings.
The overall tone reads polished and editorial, with a stylish, slightly dramatic flair typical of fashion and culture typography. Its airy spacing and sharp stroke transitions feel sophisticated and modern, while the italic energy adds motion and a confident, expressive voice.
The font appears intended to deliver an elegant, contemporary italic with pronounced contrast and broad proportions, balancing readability with a distinctive, high-style presence. Its tapered terminals and calligraphic stress suggest a design goal of adding sophistication and momentum without becoming overly ornamental.
In running text, the slant and strong thick–thin transitions create a distinctive texture that emphasizes diagonals and curved strokes. The design maintains clarity through open apertures and clean curves, but the fine hairlines suggest it will look best where reproduction is crisp and sizes aren’t extremely small.