Sans Normal Asgem 14 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, signage, presentations, branding, clean, neutral, modern, friendly, corporate, versatility, clarity, modernization, neutrality, geometric, rounded, even rhythm, open counters, high legibility.
This typeface presents a clean, geometric sans construction with smooth, rounded curves and largely uniform stroke thickness. Letterforms rely on simple circular and elliptical geometry, with open apertures and generous counters that keep shapes clear at text sizes. Terminals are mostly plain and unadorned, and the overall spacing reads even and steady, producing a consistent typographic color across lines. Numerals follow the same straightforward, modern drawing with clear differentiation and tidy proportions.
It performs well for interface text, product copy, and general-purpose editorial settings where clarity and consistency are priorities. The stable shapes and open counters also make it suitable for wayfinding and signage, as well as presentations and corporate materials that need a modern, approachable voice.
The overall tone is neutral and contemporary, leaning approachable rather than clinical. Its rounded geometry and steady rhythm give it a friendly, dependable feel that suits practical communication and brand-forward clarity without becoming attention-seeking.
The design appears intended as a versatile, contemporary workhorse sans with geometric foundations, aiming for high legibility and a calm, professional presence across both display headlines and continuous reading.
Round letters like O and Q appear broadly circular, while diagonals in V, W, and Y are crisp and balanced against the curved forms. The lowercase set keeps forms simple and readable, supporting a smooth flow in paragraph samples and maintaining clear character recognition.