Sans Normal Oblud 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Nure' by FSD, 'Basic Sans Cnd' and 'Corporative Sans' by Latinotype, and 'Caldstone' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, friendly, playful, retro, punchy, approachable, impact, approachability, display strength, brand voice, rounded, soft corners, bulky, bouncy, compact.
A heavy, rounded sans with broad, compact forms and softened corners throughout. Strokes are consistently thick with little visible modulation, and bowls lean toward circular/elliptical shapes that keep counters open despite the weight. Terminals are mostly blunt, with occasional curved shaping that creates a slightly “bouncy” rhythm in words. The lowercase shows simple, sturdy constructions with a single-storey a and g, while the numerals are wide and strongly shaped for emphasis.
Best suited to display applications where impact is needed: headlines, posters, branding marks, packaging, and social graphics. It can also work for short blurbs or callouts, where its dense weight and rounded shapes help maintain clarity and presence.
The overall tone is warm and upbeat, with a slightly retro, headline-forward personality. Its rounded geometry and dense color give it an inviting, informal presence that feels confident rather than delicate.
Designed to deliver maximum visual punch with a friendly, rounded voice, balancing strong weight with open counters and straightforward constructions for readable, characterful display typography.
The typeface maintains strong legibility at display sizes, with generous internal space in letters like O, D, and P helping avoid clogging. The Q’s tail and the curved details in a few lowercase forms add just enough character to keep the texture lively without becoming decorative.