Sans Normal Obbab 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Altersan' by Eko Bimantara, 'Malva' by Harbor Type, 'TT Norms Pro' by TypeType, 'Genera' and 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, bold, playful, confident, chunky, impact, approachability, clarity, modernity, rounded, soft, blunt, compact, geometric.
A heavy, rounded sans with broad proportions and smooth, bulb-like curves paired with blunt, squared terminals. Counters are generally open but compact under the weight, giving letters a dense, punchy silhouette. Strokes maintain an even thickness throughout, with minimal modulation and a strong emphasis on simple geometric construction. The overall rhythm is steady and highly legible at display sizes, with lowercase forms that feel sturdy and slightly compact in their internal spaces.
Best suited for bold headlines, large-scale titles, and short bursts of copy where strong presence is needed—such as posters, packaging, branding marks, and attention-grabbing signage. It can also work for short paragraphs or captions when set with generous tracking and leading to keep counters from feeling tight.
The font conveys a friendly, upbeat confidence—more approachable than austere, and more playful than corporate. Its thick, rounded shapes read as energetic and contemporary, lending a warm tone that works well when you want impact without aggression.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice, prioritizing clarity and boldness over delicate detail. Its rounded construction suggests an aim toward approachable, modern display typography that remains readable in busy layouts.
The uppercase is especially solid and poster-like, while the lowercase keeps a similarly robust color on the line, creating a consistent texture in paragraphs. Numerals match the same rounded, weighty construction, maintaining the same strong presence in mixed text.