Sans Normal Noboz 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, punchy, straightforward, impact, approachability, clarity, modernity, simplicity, geometric, rounded, compact, blocky, clean.
This typeface is a heavy, geometric sans with broad, rounded forms and a sturdy, even stroke weight. Curves are built from near-circular bowls and soft corners, while terminals and joins stay clean and unadorned. The proportions feel generously wide with ample counters that keep letters open at large sizes, and the lowercase shows a single-storey “a” with simple, modern construction. Numerals are similarly bold and rounded, matching the strong, uniform rhythm across the set.
Best suited for headlines, branding, and promotional typography where strong presence and quick readability are priorities. It also works well for signage and packaging, and for UI or app titles where a friendly but assertive tone is desired.
The overall tone is direct and upbeat, balancing a friendly roundness with a no-nonsense, high-impact presence. It reads as contemporary and approachable rather than technical, with a bold voice that feels energetic and confident.
The design intention appears to be a modern, impact-oriented sans that stays approachable through rounded geometry and open counters. It aims to deliver strong emphasis without relying on decorative features, making it versatile for contemporary display-driven communication.
At display sizes the weight creates strong silhouettes and clear spacing between strokes, giving words a solid, poster-like block of texture. The rounded geometry and simple shapes prioritize quick recognition, especially in short headings and prominent UI labels.