Sans Normal Demuv 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, forms, data display, clean, modern, neutral, functional, corporate, efficient layout, clarity, system text, neutral branding, utility, monolinear, compact, rounded, open counters, crisp terminals.
This typeface is a compact, monolinear sans with clear, round construction and minimal modulation. Strokes end in crisp, largely straight terminals, while bowls and curves are smoothly drawn and evenly weighted. Proportions feel condensed without becoming cramped, with open apertures and counters that keep letters like C, G, e, and a readable at smaller sizes. Overall spacing and rhythm are steady and controlled, producing a tidy texture in both uppercase and lowercase settings.
It works well for interface typography, product UI, and dashboards where compact width and clear letterforms help fit more information without sacrificing clarity. The steady rhythm also suits editorial subheads, captions, and utilitarian print such as forms, instructions, and wayfinding-style signage.
The overall tone is neutral and pragmatic, leaning modern and utilitarian rather than expressive. Its compact proportions and straightforward shapes give it a businesslike, information-first feel suitable for contemporary interfaces and structured layouts.
The design appears intended to provide a compact, highly legible sans for general-purpose communication, prioritizing clarity, consistency, and efficient use of horizontal space. Its restrained detailing suggests it’s meant to blend into systems and layouts rather than act as a decorative voice.
Uppercase forms read as simple and architectural, while the lowercase remains conventional and highly legible, avoiding quirky or calligraphic cues. Numerals are clean and straightforward, matching the letterforms’ even stroke weight and rounded geometry for consistent mixed-alphanumeric settings.