Sans Normal Efmay 10 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'June' and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, captions, branding, editorial, presentations, modern, clean, friendly, casual, approachable, readability, contemporary, soften tone, everyday use, oblique, rounded, open apertures, soft terminals, humanist.
This is a slanted sans with smooth, rounded curves and gently tapered joins that keep the texture even and airy. Strokes are consistently thin with minimal modulation, and terminals tend to be softly finished rather than sharply cut, giving forms a mild, flowing feel. Counters are open and spacious, and many letters show a subtle humanist influence in their asymmetries and angled stroke endings, helping word shapes stay distinct at text sizes. Numerals follow the same oblique rhythm, with simple, readable forms that match the light overall color.
It works well for UI copy, captions, and short-to-medium passages where a clean slanted emphasis is desirable. The open shapes and soft finishing also suit brand systems, marketing collateral, and presentation typography that aims to feel contemporary and approachable rather than strictly technical.
The overall tone is modern and easygoing, balancing clarity with a soft, personable character. It reads as friendly and informal without becoming playful or decorative, making it suitable for contemporary interfaces and editorial settings that want a light, conversational voice.
The design appears intended as a versatile slanted companion for everyday typography, prioritizing readability and an even typographic color while adding gentle warmth through rounded construction and humanist detailing.
The italic angle is consistent across caps, lowercase, and figures, producing a cohesive forward motion in running text. Round letters stay smooth and controlled, while diagonals and curves maintain a calm rhythm that avoids harsh contrast or sharp corners.