Sans Superellipse Ugmen 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Refinery' by Kimmy Design, 'Stallman Round' by Par Défaut, 'Otoiwo Grotesk' by Pepper Type, 'Yoshida Sans' and 'Yoshida Soft' by TypeUnion, 'Kapra Neue' by Typoforge Studio, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, playful, retro, punchy, friendly, impact, motion, approachability, display clarity, brand voice, rounded, compact, slanted, ink-trap hints, soft corners.
A heavy, right-slanted sans with rounded-rectangle construction and broadly rounded corners throughout. Strokes are thick and uniform, with compact counters and occasional small notches/ink-trap-like cut-ins where joins tighten (notably in letters like B, P, R, and a). The shapes favor squarish bowls over circles, producing a sturdy, slightly condensed rhythm, while the italic slant and simplified terminals keep the silhouettes clean and bold at display sizes. Numerals match the chunky, superelliptical feel, with the 1 and 7 especially blocky and the 8 built from stacked rounded forms.
Best suited for headlines, short emphatic phrases, and branding where a bold, rounded italic voice is needed. It works well on posters, sports and lifestyle identities, packaging, stickers, and social graphics, where its compact counters and chunky forms can deliver strong presence at larger sizes.
The overall tone is energetic and upbeat, with a sporty, poster-ready attitude. Its rounded geometry and thick weight feel friendly rather than aggressive, suggesting motion and impact without sharpness.
The design appears intended to combine a robust, high-impact weight with soft, rounded superellipse forms and a continuous italic slant, creating a kinetic display sans that stays approachable. The tight apertures and simplified terminals prioritize bold silhouette recognition and punchy texture in big type.
Uppercase forms are broad-shouldered and stable, while lowercase has a bouncy, compressed look with tight apertures. The slant is consistent across cases and figures, helping lines of text read as a cohesive, forward-leaning block.