Sans Normal Kugim 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' by Dharma Type, 'Neusa Neu' by Inhouse Type, 'Opinion Pro' by Mint Type, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'Duran' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, ui accents, dynamic, sporty, modern, assertive, clean, impact, motion, clarity, modernity, oblique, geometric, rounded, crisp, solid.
A heavy, oblique sans with smooth, rounded geometry and a sturdy, even stroke. Curves are clean and circular (notably in C/G/O/Q and 0), while terminals are predominantly straight-cut, giving the face a crisp, engineered finish. Proportions feel balanced and contemporary, with compact apertures and tight interior spaces that increase density at smaller sizes. Figures are straightforward and sturdy, and the overall rhythm is consistent across capitals, lowercase, and numerals.
Best suited for headlines, short-form messaging, and brand marks where a strong, modern voice is needed. It works well in sports and tech-adjacent graphics, packaging, and promotional layouts, and can serve as an emphatic accent in interfaces (buttons, labels, navigation) when set with adequate size and spacing.
The overall tone is energetic and forward-leaning, combining a confident presence with a clean, contemporary feel. Its slanted stance and compact forms read as purposeful and performance-oriented rather than casual or decorative.
Designed to deliver a decisive, contemporary sans voice with a built-in sense of motion. The combination of rounded geometry, firm cut terminals, and a pronounced slant suggests an intent to look fast, confident, and highly legible at display sizes.
The lowercase shows a utilitarian construction with simple joins and minimal detailing, while the uppercase maintains a strong, uniform silhouette. Counters are relatively tight for the weight, so spacing and size choice will matter for comfortable reading in long passages.