Sans Normal Likuw 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, speed, modernity, display, slanted, geometric, rounded, compact, high-impact.
A heavy, slanted sans with compact proportions and broadly rounded, geometric curves. Strokes are thick and largely uniform, with clean terminals and tightly enclosed counters that keep the texture dense. The italic angle is consistent across capitals, lowercase, and numerals, giving lines of text a forward-leaning rhythm. Uppercase forms are sturdy and simplified, while lowercase shapes stay smooth and rounded, with single-storey constructions visible in letters like “a” and “g.” Numerals are bold and blocky, matching the letterforms in weight and stance.
Works best for display applications such as headlines, posters, and brand marks where a strong, fast-looking voice is desired. It also fits sporty or performance-oriented branding and punchy packaging that benefits from dense, high-contrast-in-size letterforms. For longer text, it will be most effective in short bursts such as callouts, labels, or subheads.
The overall tone is energetic and assertive, with a forward motion that feels athletic and contemporary. Its dense color and strong shapes read as confident and attention-grabbing, suited to bold statements rather than subtle typography.
Designed to deliver a bold, modern, forward-leaning sans that stays smooth and geometric while maximizing impact. The consistent slant and compact construction suggest an emphasis on speed, strength, and clear display presence across letters and numerals.
Spacing appears relatively tight in text, reinforcing a compact, high-density feel. The slant and simplified geometry produce a clean, graphic silhouette at display sizes, with counters and apertures tending toward the closed side for a solid, poster-like presence.