Sans Normal Osliv 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'News Gothic EF' by Elsner+Flake, 'Nure' by FSD, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, direct, modern, punchy, impact, clarity, modernity, simplicity, geometric, rounded, compact, heavy, stable.
A heavy, geometric sans with broadly circular bowls and clean, open apertures. Strokes are consistently thick with minimal modulation, producing dense, even color in text. Counters are relatively tight and joins feel sturdy, while terminals are clean and largely square-cut, keeping forms crisp despite the rounded construction. The uppercase reads wide and emphatic; the lowercase keeps a straightforward, utilitarian structure with single-storey shapes where expected (notably the ‘g’) and a compact overall rhythm.
Best suited to display settings where impact and fast recognition matter: headlines, posters, retail and event signage, and bold brand wordmarks. It can also work for short UI labels or navigation elements when a strong, modern voice is desired, especially at larger sizes.
The tone is assertive and highly legible, with a contemporary, no-nonsense voice. Its rounded geometry softens the weight, giving it an approachable, friendly feel while still projecting strength and clarity. The overall impression is bold, headline-forward, and brand-ready.
The design appears intended to deliver maximum visual presence with simple, geometric construction and dependable legibility. It prioritizes strong silhouettes, even texture, and contemporary neutrality—aimed at bold communication rather than delicate typographic nuance.
In the sample text, the dense letterfit and large internal shapes help maintain clarity at display sizes, while the tight counters and heavy strokes suggest it will feel most comfortable with a bit of breathing room in line spacing. Numerals share the same robust geometry and read clearly, matching the uppercase’s solid presence.