Sans Normal Orbab 20 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, confident, friendly, modern, utilitarian, punchy, impact, clarity, modernity, readability, simplicity, rounded, geometric, compact, clean, sturdy.
A heavy, geometric sans with broad, rounded curves and largely monoline construction. The letterforms favor simple, circular bowls and open counters, with minimal modulation and crisp, squared terminals. Proportions feel compact and sturdy, with wide curves on C/G/O and a straightforward, no-nonsense rhythm across the alphabet. Numerals are similarly robust and highly legible, with clear silhouettes and generous interior space for the weight.
This font is well suited to headline and display work where strong presence and quick readability matter, such as posters, signage, packaging, and brand wordmarks. Its compact, rounded geometry also works well for UI labels and calls-to-action when a firm, friendly emphasis is desired.
The overall tone is direct and contemporary, balancing friendliness from its rounded geometry with a confident, emphatic presence. It reads as practical and approachable rather than decorative, projecting clarity and solidity in display sizes.
The design appears intended to deliver a clear, modern sans voice with maximum impact, using geometric construction and ample counters to stay readable at large sizes while maintaining a dense, even typographic color.
Joins and corners are kept clean and firm, giving the design a stable, engineered feel. The lowercase maintains simple, recognizable shapes, supporting fast scanning in short text while keeping a consistent, bold texture in headlines.