Sans Normal Amlih 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Chronica Pro' by Mostardesign, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, technical, corporate, legibility, neutrality, versatility, clarity, geometric, rounded, even, plainspoken, functional.
This sans serif shows clean, largely geometric construction with smooth curves and straight terminals. Strokes remain even and consistent, with rounded bowls and open apertures that keep counters clear at text sizes. Proportions lean roomy and horizontal, and the overall rhythm is steady and unembellished, favoring simple forms over calligraphic modulation. Numerals follow the same straightforward logic, with clear, legible shapes and minimal stylistic quirks.
It fits well in interface typography, product communication, and wayfinding where a clean, consistent texture supports quick scanning. The neutral shapes also make it a practical choice for corporate branding systems, presentations, and general editorial text that benefits from an unobtrusive sans serif.
The overall tone is neutral and contemporary, prioritizing clarity and order. Its restrained detailing and even texture read as professional and dependable, with a slightly technical feel suitable for utilitarian communication rather than expressive display.
The design appears intended as a general-purpose sans serif built around simple geometry and consistent stroke behavior, aiming for dependable legibility and a calm typographic voice across headings and text.
Round letters like O/C/G appear broadly circular, while diagonals in letters such as K, V, W, X, and Y are crisp and stable, contributing to a tidy, engineered impression. Uppercase and lowercase feel closely related in construction, producing a cohesive texture in mixed-case setting.