Sans Normal Osmuh 12 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Pepi/Rudi' by Suitcase Type Foundry, 'Mozaic' by TipoType, and 'Buvera' and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, versatility, geometric, rounded, compact counters, open apertures, monoline.
A heavy, geometric sans with broad proportions and a dense, even color on the page. Strokes feel largely monoline with smooth, circular bowls and clean joins; corners are subtly softened rather than sharp. Round letters like O/C/G read as near-circular, while straight-sided forms (E/F/H/I) stay simple and architectural. Counters are relatively compact at this weight, but apertures in forms like C/S remain clear, helping maintain legibility. Numerals match the same sturdy, rounded construction for a consistent texture across mixed text.
Best suited for large-size applications where impact and clarity are priorities—headlines, posters, brand marks, packaging, and wayfinding/signage. It can also work for short UI labels or callouts when a strong, contemporary voice is desired.
The overall tone is bold and direct, with a friendly, contemporary cleanliness. Its rounded geometry and steady rhythm give it an approachable feel while still reading as assertive and attention-grabbing.
The design appears intended to deliver high-impact, modern communication through simple geometric forms, rounded bowls, and consistent stroke weight. It prioritizes a confident, friendly presence and reliable legibility in display-oriented settings.
In text, the font produces a strong, uniform typographic color with clear word shapes and minimal stylistic distraction. The lowercase feels especially solid and contemporary, pairing smooth curves with straightforward, functional details.