Sans Normal Abmot 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, advertising, packaging, modern, energetic, friendly, dynamic, clean, expressive italic, contemporary clarity, approachable modernity, headline emphasis, oblique, rounded, open apertures, humanist, slanted terminals.
A slanted, low-contrast sans with rounded, softly tapered terminals and a steady, even stroke. Curves are built from clean elliptical forms, while joins stay smooth and un-fussy, producing an airy, contemporary texture. The letterforms show a humanist lean with open apertures and generous counters; spacing reads balanced and readable in continuous text, with numerals following the same streamlined, slightly oblique construction.
Well-suited for branding systems that want a clean but lively tone, as well as editorial pull quotes, headings, and marketing copy where the slant adds momentum. It also works for posters and packaging where a modern, approachable italic sans can provide contrast against more neutral companions.
The overall tone feels modern and forward-moving, with a brisk, energetic rhythm from the consistent slant. Its rounded details and open shapes keep it approachable rather than formal, giving it a friendly, contemporary voice that still reads crisp and professional.
The design appears intended to deliver a contemporary italic sans that feels fast and expressive without resorting to high contrast or decorative detailing. Its open, rounded construction suggests an emphasis on clarity and friendliness while preserving a sleek, modern cadence.
The italic angle is prominent enough to signal emphasis on its own, and the round forms maintain clarity at display sizes while remaining legible in paragraphs. The punctuation and overall word-shape create a smooth, flowing line, with minimal sharp corners and a generally soft silhouette.