Sans Normal Lalun 2 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, retro, friendly, punchy, casual, impact, approachability, retro flavor, display clarity, energy, rounded, soft, bouncy, chunky, oblique.
A heavy, rounded sans with an oblique stance and soft, swollen terminals. The letterforms lean forward with a lively, slightly uneven rhythm, mixing broad curves with flattened joins and wedge-like cuts in places (notably in diagonals and entry/exit strokes). Counters are generally open and generous, while the overall silhouette stays compact and chunky, giving words a continuous, rolling texture. Numerals match the same blunted geometry and forward motion, with simplified shapes and sturdy, legible apertures.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It performs particularly well in short to medium bursts of text—taglines, event titles, menus, and storefront-style signage—where its rounded weight and oblique energy can carry the layout.
The tone is upbeat and approachable, evoking mid-century display lettering and comic-adjacent sign painting without becoming novelty. Its forward slant and rounded massing read energetic and informal, making text feel friendly, loud, and inviting.
The design intent appears to be a high-impact display sans that balances geometric roundness with hand-made quirks, delivering a confident, approachable voice. The forward lean and chunky proportions suggest it was drawn to create motion and warmth in large sizes while keeping forms simple and readable.
Stroke endings tend to finish with soft corners rather than crisp terminals, and curves often show subtle squareness at inflection points, which adds character and helps prevent the forms from feeling purely geometric. Spacing appears comfortable for display settings, supporting dense, high-impact headlines where the oblique angle can create momentum across a line.