Slab Square Hama 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'APN Ggantija' by Alphabets Patrick Nell, 'Shemekia' by Areatype, 'Lev Serif' by TypeFaith Fonts, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, retro, industrial, sporty, impact, display clarity, retro poster, robustness, sign presence, blocky, bracketless, chunky, compact apertures, square terminals.
A heavy, block-built slab serif with squared terminals and minimal stroke modulation. The letterforms are wide and firmly proportioned, with thick rectangular serifs and mostly straight-sided stems that create a strong, even color on the page. Counters and apertures are relatively tight, and curves are simplified into robust, rounded forms that maintain the same visual weight as the straight strokes. Overall spacing reads steady and emphatic, favoring bold shapes and clear silhouettes over delicate detail.
Best suited to headlines and short display copy where impact and durability are the priority. It works well for branding, packaging, and signage that needs a bold, industrial-leaning slab serif presence, and it can add a vintage poster feel to editorial or promotional layouts when used at larger sizes.
The tone is assertive and workmanlike, with a distinctly retro, poster-oriented presence. Its chunky slabs and compact interiors lend a utilitarian, “printed headline” energy that feels confident and attention-seeking rather than refined.
The design appears intended to deliver maximum visibility and a strong typographic footprint through broad proportions, squared slabs, and simplified, sturdy curves. It prioritizes solid readability at display sizes and a consistent, authoritative texture across mixed-case text and numerals.
In text, the dense rhythm and tight counters can build a dark texture, making it most effective when given enough size or breathing room. Numerals match the same stout construction, reinforcing a consistent, sign-ready voice across letters and figures.