Slab Contrasted Pilo 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Emy Slab' by Latinotype, 'Weekly' by Los Andes, and 'Lev Serif' by TypeFaith Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, bold, friendly, retro, sturdy, playful, impact, approachability, vintage flavor, display emphasis, brand voice, chunky, soft-shouldered, bracketed, high-impact, compact counters.
A heavy, bracketed slab serif with broad proportions and a strong, even color on the page. Strokes are thick and largely uniform, with subtly rounded joins and softened interior corners that keep the shapes from feeling rigid. Serifs are blocky and prominent, with gentle bracketing that blends them into the stems; terminals often appear squared-off but not sharp. Counters are relatively compact and the spacing is generous enough to keep the weight readable at display sizes, while the overall rhythm remains steady and robust.
Best suited to headlines and short, high-impact copy where its heavy slabs and wide stance can project personality. It works well for posters, signage, packaging, and logo wordmarks that need a sturdy, vintage-leaning presence, and it can handle short text blocks when set with comfortable leading.
The tone is confident and approachable, combining old-style slab authority with a slightly jovial, poster-like presence. It feels retro without being delicate, leaning toward a warm, clubby Americana voice that reads as energetic and attention-grabbing.
The design appears intended to deliver maximum punch and legibility with a classic slab-serif structure, while softening the details to feel welcoming rather than severe. Its single-storey lowercase and rounded shaping suggest a focus on expressive, brand-forward display typography.
The lowercase shows a clear, sturdy construction with single-storey forms (notably the ‘a’ and ‘g’) that add informality and punch. Numerals are bulbous and emphatic, matching the headline-heavy character of the alphabet. Curved letters keep a rounded, cushioned feel, while diagonals and crossbars stay thick, reinforcing the dense, impactful texture.