Sans Other Loras 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alilato Arabic' by Alilato; 'Neutro' by Durotype; 'Averta PE' and 'Averta Standard PE' by Intelligent Design; and 'Aquawax Fx', 'Aquawax Pro', and 'Coco Gothic Pro' by Zetafonts (names referenced only for comparison).
Keywords: logos, posters, headlines, packaging, signage, industrial, techno, modernist, playful, distinctive display, industrial motif, geometric clarity, brand signature, stencil cuts, modular, geometric, cut-informs, high-impact.
A heavy, geometric sans with uniform stroke weight and a crisp, constructed feel. Several characters feature deliberate vertical cut-ins or split counters (notably in O/0/Q and some curved forms), creating a stencil-like interruption while keeping overall silhouettes clean and circular/rectilinear. Terminals are mostly blunt and squared, with occasional angled joins in diagonals; curves are broad and simplified, and apertures tend to be generous. The lowercase is straightforward and sturdy, with single-storey a and g and minimal modulation, producing a compact, poster-friendly rhythm.
Well-suited for logos, bold headlines, posters, and packaging where a strong geometric voice and distinctive internal cuts can carry the design. It also fits signage and environmental graphics, particularly in short words or large-scale applications where the stencil-like detailing remains clear.
The cut details lend an industrial and techno tone, suggesting machinery, wayfinding, and contemporary branding. It reads confident and utilitarian, but the distinctive interruptions add a slightly playful, designed-to-be-noticed character.
The design appears intended to take a familiar geometric sans foundation and differentiate it through systematic cut-away details, creating a recognizable, industrial-leaning display voice while preserving legibility and simple proportions.
The signature cut-ins are most effective at larger sizes, where the internal breaks become a defining motif rather than a texture. In dense settings, the added interior geometry can create visual busyness, especially in strings with repeated rounded letters.