Sans Normal Pomud 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio and 'Dallas Print Shop' by Fenotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, playful, modern, approachable, bold impact, friendly branding, clear signage, modern display, rounded, geometric, compact, soft corners, sturdy.
A heavy, rounded sans with smooth, continuous curves and minimal stroke modulation. Counters are generally open and circular, with terminals that read softly squared rather than sharply cut, giving the forms a sturdy, cushioned feel. Proportions are compact and efficient, and the overall rhythm is even, with consistent thickness across curves and straight stems. Numerals follow the same bold, rounded construction for strong at-a-glance legibility.
This font works best where bold impact and quick readability are needed: headlines, brand marks, packaging panels, posters, and large-scale signage. It can also support short UI labels or callouts when set with enough spacing to keep counters from feeling dense.
The overall tone is friendly and confident, combining a modern geometric backbone with a playful softness. It feels welcoming and approachable while still projecting strength, making it well suited to upbeat, contemporary branding.
The design appears intended to deliver a bold, contemporary voice with rounded, friendly geometry—balancing high visual presence with approachable character for commercial and editorial display use.
At display sizes the rounded construction creates a strong, cohesive texture, while the tight internal space of some letters suggests it will look best with comfortable tracking and generous line spacing in longer settings. The shapes stay clean and uncomplicated, prioritizing immediate recognition over detail.