Sans Normal Kural 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype, 'Urania' by Hoftype, 'Lurence' by Kaidosan, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, and 'Guminert' by Ridtype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, promotions, sporty, urgent, assertive, modern, dynamic, emphasis, impact, speed, modernity, clarity, slanted, compact, geometric, clean, punchy.
A slanted, heavy sans with clean, geometric construction and broadly rounded bowls. Strokes are consistently thick with minimal modulation, and terminals are crisp and straightforward, giving the forms a direct, engineered feel. Counters are relatively open for the weight, while spacing reads slightly tight, helping the alphabet lock into a compact, fast rhythm. Numerals are sturdy and clear, matching the letterforms’ broad curves and simple joins.
Best suited for headlines, short statements, and display settings where strong emphasis and motion are desirable. It can work for branding and campaign messaging—especially sports, retail, and promotional graphics—where a compact, high-impact italic sans helps create urgency and forward momentum.
The overall tone is energetic and forward-leaning, with a no-nonsense, performance-oriented attitude. Its weight and slant combine to suggest speed and emphasis, producing a confident, attention-grabbing voice rather than a quiet, literary one.
The design appears intended to deliver a fast, modern display voice: strong shapes, consistent slant, and simplified geometry that stay legible at larger sizes while projecting energy and confidence.
Round letters like O/C/G show smooth, near-circular geometry, while diagonals in A/V/W/X feel stable and strongly braced. The italic angle is consistent across caps, lowercase, and figures, which supports cohesive emphasis in running text.