Sans Normal Ilmij 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Pro' by Artegra, 'Anantason Mon' by Jipatype, 'Radiate Sans' by Studio Sun, and 'Montag' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, rounded, approachable, soft, approachability, display impact, cheerfulness, simplicity, bubble, chunky, smooth, monoline, compact.
A heavy, rounded sans with monoline strokes and generously softened terminals throughout. Counters are mostly compact and circular-to-oval, giving letters a puffy, cushioned silhouette, while joins stay smooth and clean with minimal interior sharpness. The overall width is expansive, with broad bowls and wide capitals that create a stable, blocky rhythm in words. Lowercase forms keep straightforward construction with single-storey a and g, a round i/j dot, and simplified diagonals that maintain even color across text.
Best suited to headlines, packaging, and brand marks where a bold, welcoming voice is needed. It also performs well in signage and short UI labels at larger sizes, especially when the goal is clarity with a friendly, rounded personality.
The design reads warm and informal, leaning toward a cheerful, kid-friendly tone without becoming novelty. Its roundness and dense weight convey friendliness and softness, while the wide stance adds confidence and a slightly cartoonish charm.
The font appears designed to deliver a soft, approachable sans-serif voice with high visual presence. Its rounded geometry and simplified shapes prioritize warmth and instant legibility in display applications.
The sample text shows strong, even texture at large sizes, with very dark massing and limited interior whitespace; this favors short lines and display settings over dense reading. Numerals follow the same rounded, inflated logic, with smooth curves and sturdy horizontals that match the letterforms.