Sans Normal Imkev 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Engram Pro' by Machalski, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, 'Loew Next' and 'Loew Next Arabic' by The Northern Block, and 'Nuno' and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, soft, approachability, display impact, clarity, modern casual, rounded, blunt, bubbly, compact joints, large counters.
A heavy, rounded sans with broad proportions and strongly softened terminals. Strokes are monolinear and full, with generous internal counters that keep letters open despite the weight. Curves are drawn with smooth, circular geometry, and joins are blunt and compact rather than sharp, giving the shapes a cushioned, molded feel. Spacing appears even and sturdy, with a stable baseline and simplified, highly legible forms in both uppercase and lowercase.
Best suited to headlines and short display copy where its bold, rounded personality can carry the page. It works well for branding and packaging that aims for friendliness and approachability, and it remains clear for signage or callouts where strong, simple letterforms are beneficial.
The overall tone is warm and approachable, with a playful, upbeat presence. Its soft corners and inflated silhouettes read as friendly and informal, lending a casual confidence that feels contemporary and inviting.
The design appears intended to deliver a soft, high-impact sans for display settings, prioritizing friendliness and immediate readability through rounded geometry, simplified construction, and ample counters.
Round characters like O/C/G and numerals such as 2 and 3 emphasize continuous, smooth curvature, while diagonals in V/W/X/Y are thick and softened, avoiding pointed vertices. The design maintains clarity in small details like the i/j dots and the apertures in e and s, contributing to a readable, poster-like texture.