Slab Contrasted Egsi 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logotypes, packaging, western, circus, poster, retro, punchy, impact, nostalgia, branding, emphasis, chunky, blocky, bracketed, rounded, sturdy.
A heavy, block-forward slab serif with broad proportions and a compact, highly inked silhouette. Strokes are mostly straight and planar, with rounded outer corners and bracketed slab terminals that read as carved or stamped into the forms. Counters are relatively small and deep, creating strong dark texture in text, while the overall rhythm stays steady and upright. Numerals and capitals share the same blunt, robust construction, and the lowercase keeps a solid, workmanlike presence without becoming delicate.
Best suited to headlines and short, high-impact copy where its mass and slab structure can do the work. It fits posters, signage, and packaging that want a retro or western-leaning voice, and it can also serve for sturdy wordmarks where a bold, recognizable silhouette is the priority.
The tone is bold and showy with a clear vintage display flavor, evoking old posters, storefront lettering, and fairground or western signage. Its dense color and emphatic slabs project confidence and a slightly playful toughness rather than refinement.
The design appears intended as a display slab serif that maximizes presence and legibility through wide stance, strong slabs, and compact counters, while adding character via rounded corners and bracketed terminals reminiscent of woodtype and vintage advertising.
At larger sizes the bracketed slabs and rounded corners become the defining personality cues, giving the letters a cutout/woodtype feel. In paragraphs it forms a strong, dark stripe, so spacing and line length will matter to keep it from feeling overly heavy.