Sans Normal Alriv 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, clarity, impact, modernity, versatility, geometric, round, open apertures, even color, sturdy.
A sturdy sans with rounded, geometric construction and smooth, continuous curves. Strokes are thick and even, producing a solid, uniform texture; terminals are largely straight-cut with subtle rounding at joins. Counters are generous and mostly circular/oval, with open apertures in letters like C, S, and e that help maintain clarity at display sizes. The proportions lean broad with stable verticals, and the overall rhythm is consistent and calm across caps, lowercase, and numerals.
Best suited to headlines and short-to-medium text where a strong, even typographic color is desirable, such as branding, posters, packaging, and signage. It also performs well for UI and product labels when a bold, clean sans impression is needed.
The tone is modern and confident, with a friendly, approachable softness from the rounded forms. Its strong weight and broad stance create an assertive, straightforward voice suited to contemporary branding and UI-forward design.
The design appears intended to deliver a modern, geometric sans voice with high visual impact and dependable legibility. Its broad proportions, open counters, and consistent stroke weight prioritize clarity and a strong presence in display and interface contexts.
Caps read particularly robust and architectural, while lowercase remains simple and highly legible, with a two-storey a and single-storey g-like simplicity giving a familiar, contemporary feel. Numerals are clear and substantial, matching the letterforms’ even weight and rounded geometry.