Sans Normal Okguj 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'BR Segma' by Brink, 'Oceanwide Pro' by California Type Foundry, and 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, friendly, confident, clean, straightforward, clarity, impact, approachability, brand tone, versatility, rounded, geometric, high legibility, even rhythm, sturdy.
A sturdy sans with broad proportions and smooth, geometric construction. Strokes are heavy and largely uniform, with clean joins and softly rounded curves that keep counters open and readable. The lowercase shows a single-storey “a” and “g,” round bowls, and simple, vertical terminals; the uppercase is compact and blocky with consistent widths and a stable baseline presence. Numerals are wide and clear, matching the same rounded, even-weight logic for a cohesive texture in text.
Best suited to headlines, brand marks, signage, and short-to-medium UI or marketing copy where a solid, high-impact sans is needed. Its wide, open shapes and even stroke weight help it remain legible at distance and at larger sizes, making it effective for posters and bold typographic layouts.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense weight. It reads as straightforward and contemporary rather than technical or ornate, with a slightly playful warmth coming from the generous curves and open forms.
This design appears intended to deliver a contemporary, highly legible sans that feels friendly and accessible while maintaining strong visual presence. The simplified lowercase structures and rounded geometry suggest an emphasis on clarity, consistency, and brand-forward versatility.
In running text, the weight creates a strong typographic color and steady rhythm, with ample internal space in letters like O, e, and a helping maintain clarity. The forms stay consistent across uppercase, lowercase, and figures, supporting a uniform, branded feel.