Script Atrug 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: invitations, branding, packaging, headlines, quotations, elegant, retro, romantic, lively, refined, formal script, handwritten charm, decorative capitals, vintage tone, smooth readability, looping, swashy, calligraphic, slanted, high-ascenders.
A slanted, calligraphic script with smooth, looping joins and a steady, pen-like rhythm. Strokes show moderate thick–thin modulation with rounded terminals and occasional teardrop-like endings, giving counters a soft, inked feel. Capitals are more expressive, using gentle entry/exit swashes and curled forms, while lowercase maintains a consistent forward lean with tall ascenders and compact bowls. Overall spacing is relatively tight and the letterforms are narrow and vertically oriented, producing a neat, flowing line in text.
Well suited to wedding and event invitations, boutique branding, product packaging, and promotional headlines where an elegant handwritten voice is desired. It also works nicely for pull quotes, menu section titles, and short phrases that benefit from a smooth, connected script.
The font conveys a polished, personable elegance—classic and slightly retro, with a friendly flourish. Its motion and rounded finishing strokes create a romantic, celebratory tone that feels handcrafted without becoming overly ornate.
The design appears intended to emulate confident, formal penmanship: fluid connections, controlled contrast, and decorative capitals that add emphasis without overwhelming the line. It aims to provide a refined script texture for display settings while remaining cohesive and consistent across letters and numerals.
Legibility is strongest at display and short-text sizes where the distinctive capitals and looping joins can breathe; in longer passages, the tight rhythm and similar slanted shapes can create a dense texture. Numerals follow the same cursive logic with consistent slant and soft terminals, aligning visually with the alphabet.