Sans Normal Okdom 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger', 'Frutiger Arabic', 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, direct, approachability, clarity, impact, modernity, rounded, geometric, soft terminals, sturdy, high legibility.
A heavy, rounded sans with clean, geometric construction and smooth curves. Strokes are uniform and sturdy, with softly eased terminals that keep the texture friendly rather than sharp. Counters are open and broadly proportioned, giving letters like O, C, and G a clear, circular presence, while the overall rhythm stays even and stable across uppercase, lowercase, and numerals.
This style performs best in display settings where a strong, friendly voice is needed—headlines, brand marks, packaging, posters, and environmental signage. It can also serve for short UI labels or callouts where clarity and impact matter more than dense text economy.
The tone is modern and confident with an approachable, everyday warmth. Its rounded geometry reads as friendly and straightforward, making it feel practical and contemporary rather than formal or technical.
The design appears aimed at delivering a robust, approachable sans that balances geometric neatness with softened edges for a welcoming presence. It prioritizes clear shapes and consistent weight to maintain impact and legibility across a range of display sizes.
Uppercase forms are compact and assertive, while lowercase shapes remain simple and highly recognizable, with single-storey a and g reinforcing the geometric, contemporary feel. Numerals are wide and solid with clear silhouettes suitable for quick scanning.