Sans Normal Ohbup 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gilmer' by Piotr Łapa, 'Carmen Sans' by StudioJASO, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, contemporary, clean, impact, clarity, modern branding, approachability, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and large internal counters. Strokes are uniform with minimal modulation, and curves are built from smooth, near-circular arcs that read cleanly at display sizes. Terminals are mostly straight and blunt, with rounded joins that keep forms from feeling sharp; the overall rhythm is steady and dense. Capitals are wide and stable, while lowercase maintains a straightforward, modern structure with a single-storey “a” and “g” and a compact, functional “t” and “r”. Figures are robust and open, matching the letterforms’ strong, even color.
Best suited to headlines, posters, and large-scale branding where weight and width can carry the message quickly. It also works well for logos, packaging, and signage that benefit from a sturdy, contemporary sans with a friendly geometric character.
The tone is assertive and modern, delivering a confident, attention-grabbing voice without feeling aggressive. Its rounded geometry adds an approachable, friendly edge, making it suitable for energetic, upbeat messaging.
Likely intended as an impactful display sans that balances geometric clarity with approachable roundness. The consistent stroke weight and simplified forms suggest a focus on strong readability at large sizes and a bold, modern brand presence.
The design prioritizes strong silhouette and consistent weight, producing a solid typographic “block” in paragraphs and headlines. Spacing appears generous enough to keep counters from clogging, but the overall texture remains intentionally dense for impact.