Sans Superellipse Rubam 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui design, branding, signage, product design, editorial, modern, clean, technical, neutral, friendly, clarity, modernity, systematic design, approachability, monoline, rounded, geometric, squared-round, crisp.
A clean, geometric sans with round forms drawn from squared, superellipse-like curves. Strokes are predominantly monoline with restrained contrast, producing even color and consistent rhythm across text. Counters are open and orderly, with rounded terminals and corners that keep shapes soft without feeling bubbly. Uppercase proportions are compact and stable, while the lowercase shows simple, functional construction with single-storey forms where visible, and straightforward, vertical stems. Numerals follow the same squared-round logic, yielding sturdy, highly legible figures.
It suits interface and product typography where clarity and consistency are priorities, including dashboards, labels, and navigation. The squared-round geometry also works well for contemporary branding, packaging, and signage, and it can hold its own in editorial layouts that want a modern, systematic sans.
The overall tone is modern and neutral, with a slightly technical, engineered feel coming from the squared-round curves and disciplined geometry. At the same time, the rounded corners soften the voice, keeping it approachable rather than stark or severe.
The design appears intended to deliver a clear, contemporary sans built from a rounded-rectangle geometry—balancing technical precision with softened corners for friendly legibility in practical, everyday settings.
The font maintains a consistent geometric system across caps, lowercase, and figures, giving it a cohesive, product-like polish. In the sample text, the spacing and proportions support clear word shapes and steady texture, suitable for continuous reading at display-to-text sizes.