Sans Superellipse Afguh 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type and 'Macha' by Positype (names referenced only for comparison).
Keywords: ui text, product design, editorial, presentations, signage, clean, neutral, modern, approachable, technical, clarity, versatility, modernity, approachability, systematic, rounded, open apertures, monoline, humanist, crisp.
A clean sans with monoline strokes and subtly rounded terminals. The overall geometry leans toward superelliptical rounds: bowls read as softly squared ovals rather than perfect circles, giving counters a tidy, engineered feel. Proportions are straightforward with open apertures and a steady rhythm, while joins stay crisp and uncluttered. Numerals are simple and legible with consistent stroke weight and clear differentiation between forms.
Well-suited for interface copy, product labeling, and general-purpose branding where clarity and a contemporary feel are needed. It also works in editorial settings for headings and short-to-medium text, and can hold up in wayfinding or signage thanks to its open forms and steady rhythm.
The font conveys a modern, neutral tone—calm and dependable rather than expressive. Its softened geometry adds approachability, while the controlled curves and even color suggest precision and clarity.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency while adding a gentle, rounded-rectangle character to its curves. It aims to read cleanly in continuous text and remain unobtrusive across many applications.
Uppercase forms feel balanced and restrained, and the lowercase maintains good separation between similar shapes at text sizes. Curves and straights transition smoothly, producing an even typographic color in paragraphs without calling attention to individual glyph quirks.