Sans Normal Ombik 17 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Northpole' by 38-lineart and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, athletic, impact, clarity, modernization, simplicity, versatility, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with broad proportions, large counters, and a clean, low-detail construction. Curves are built from near-circular bowls and smooth arcs, paired with straight, sturdy stems and squared terminals. The lowercase shows a tall x-height and simplified forms (single-storey a and g), producing a compact, punchy texture in paragraphs. Overall spacing is generous enough to keep apertures open at display sizes while maintaining a dense, impactful word shape.
Best suited to display roles where impact and clarity matter: headlines, posters, branding systems, and packaging. The tall lowercase and simplified shapes also make it workable for short text blocks, UI labels, and wayfinding when set with comfortable spacing.
The tone is direct and energetic, with a contemporary, no-nonsense voice. Its rounded geometry keeps it approachable, while the weight and width add authority and a strong editorial presence.
The design appears intended as a contemporary workhorse display sans: strong, readable, and visually consistent across caps, lowercase, and figures, prioritizing clean geometry and high presence over ornamental detail.
Round letters like O/C/G read very symmetrical and calibrated, and diagonals (A/V/W/X/Y) feel robust rather than sharp. Numerals are sturdy and highly legible, with simple shapes that match the alphabet’s geometric rhythm.