Sans Superellipse Holuk 5 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, athletic, industrial, friendly, impact, modernity, clarity, signage, blocky, compact, rounded corners, high impact, heavy terminals.
A heavy, high-impact sans with broad proportions and rounded-rectangle (superellipse) curves throughout. Strokes are uniform and dense, with blunt terminals and large counters that keep forms readable at display sizes. Curves on C, G, O, and S feel squared-off rather than circular, and many joins resolve into softened corners instead of sharp points. The lowercase uses single-storey a and g with a tall, sturdy stance and minimal stroke modulation, producing a compact, punchy texture in lines of text.
Best suited to headlines, posters, and other situations where maximum presence is needed. The sturdy shapes and large, squared curves work well for branding, packaging, and sports or event graphics, especially where bold, compact typographic blocks are desirable.
The overall tone is assertive and energetic, combining a sporty, headline-driven presence with approachable rounded shaping. It reads as modern and utilitarian rather than elegant, emphasizing strength and immediacy.
The font appears designed to deliver a powerful display voice with contemporary rounded-rect geometry, prioritizing impact, clarity, and a cohesive, modern rhythm across uppercase, lowercase, and numerals.
The design favors strong silhouettes and tight interior spaces, creating an inky color that holds together in large blocks. Diagonals (K, V, W, X, Y) are weighty and stable, while numerals are thick and sign-like, optimized for quick recognition.