Sans Normal Efkiz 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Achates' by Karandash (names referenced only for comparison).
Keywords: ui text, editorial, presentations, branding, labels, modern, clean, neutral, technical, efficient, readability, emphasis, modernity, clarity, utility, monolinear, oblique, open apertures, generous spacing, humanist.
A slanted, monolinear sans with smooth, round curves and clean terminals. The letterforms show open apertures and simplified construction, with a steady rhythm and generous internal counters that keep shapes clear at text sizes. Stroke endings are mostly straight or softly eased, and diagonals (A, K, V, W, X, Y) feel crisp and consistent. Numerals follow the same oblique stance with straightforward geometry and ample whitespace, supporting clear scanning in mixed text.
Well-suited for UI and product typography where an oblique style is needed for emphasis while remaining highly legible. It also fits editorial pull quotes, presentations, and brand systems seeking a modern sans voice with a subtle sense of speed. The clear numerals and open counters make it a practical option for labels, dashboards, and lightweight data-rich layouts.
The overall tone is contemporary and matter-of-fact, with an efficient, functional feel. Its oblique posture adds motion and emphasis without becoming flashy, making it read as modern, composed, and quietly energetic.
The design appears intended to provide a clean, contemporary oblique sans that balances neutrality with gentle dynamism. It aims for straightforward readability and an even typographic color while offering the expressive benefit of an italic stance for hierarchy and emphasis.
Capitals sit with a stable, upright structure despite the slant, while the lowercase maintains a smooth flow that reads well in continuous text. Round letters like C, O, Q, and e appear evenly drawn and airy, reinforcing a clean, uncluttered texture across lines.